Zound acquires Marshall

[alexmansman]

Marshall, the iconic amp manufacturer, is being acquired by Marshall speaker maker Zound

The licensee becomes the acquirer.

www.theverge.com

Everyone start freaking about the lesser tonality of "Zound Era Marshall amps"

 

[Ronquest]

Noooooo!!!!!!!! That's it, I'm moving over to Gibson at least they keep it real.

 

[Ken Underwood]

Terry Marshall, who built the first Marshall amplifier with his father, Jim Marshall, in 1962

Since my father and I created the original Marshall amp back in 1962

Once again talking a load of bollocks

A very sad day., Dudley will be turning in his grave, RIP mate

 

[BlueX]

So Marshall becomes Swedish. I didn't see that coming, and it's not April 1, yet.

Zound has a press release on their site:

Marshall Group is born, bringing together rock’n’roll legend Marshall Amplification and audio phenomenon Zound Industries to pioneer the future of sound and technology. - Zound Industries

www.zoundindustries.com

 

[Nadir]

As long as the actual production lines and quality - and employment levels - will remain unchanged I see no issues

 

[Ronquest]

My 2021 Pre Z Origin 20 just went up to $2000, check Reverb!

 

[Maxbrothman]

Zound's board members are part of the Marshall board of trustees since 2015.

So basically the family has decided Zound offers the best management strategy going forward. New CEO.

What is interesting is that there is a focus on the US

BTW, the most likely cause of all this, IMO, is BREXIT. Sweden is in the EU. Britain is not.

Edit: Not sure about the shares reporting if the 24% is a majority holding or not.

 

[pat_rocks]

Marshall, the iconic amp manufacturer, is being acquired by Marshall speaker maker Zound

The licensee becomes the acquirer.

www.theverge.com

Everyone start freaking about the lesser tonality of "Zound Era Marshall amps"

well if you want a real marshall there is only friedman and ceriatone anyways xD

it's sad but it's a reality since marshall stopped to listen to its players...

lack of master volumes on loud units (while pre phase inverter masters were the solution), no modern moddeling interface, no amp and effects modelling, no regular releases of marshall signature series...

 

[ken361]

I knew something was up with no new amps in over 5 years Jim's passing and prices and the economy they were going down people like me were buying other brands I could be off though.

 

[Crikey]

So Marshall becomes Swedish. I didn't see that coming, and it's not April 1, yet.

Zound has a press release on their site:

Marshall Group is born, bringing together rock’n’roll legend Marshall Amplification and audio phenomenon Zound Industries to pioneer the future of sound and technology. - Zound Industries

www.zoundindustries.com

As if the last three mentioned play a Marshall…..
Glad i bought a Friedman

“championed by some of the world’s greatest bands and musicians from legends including Jimi Hendrix, Eric Clapton, The Who and Oasis to modern greats Justin Timberlake, Kendrick Lamar, and Lana Del Rey. “

 

[Crikey]

I knew something was up with no new amps in over 5 years Jim's passing and prices and the economy they were going down people like me were buying other brands I could be off though.

Well, lets hope Zounds does something positive with it.

 

[junk notes]

Terry Marshall, who built the first Marshall amplifier with his father, Jim Marshall, in 1962

Since my father and I created the original Marshall amp back in 1962

Once again talking a load of bollocks

A very sad day., Dudley will be turning in his grave, RIP mate

Thank You soo much kind Sir, for everything that you have made happen, and with all your contributions to a great amplification company. 16 years later I purchased my 1st ½ stack. I am here directly because of Marshall. To hear what You have to say. No other reason.
All these years Marshall has represented who I am on the musical campus. I stand alongside Marshall and with you, and do the best I can, being a good steward of Marshall Amplification. I am honored to have an opportunity to have played the most iconic and historic amp brand of all time. I am glad that you were a part of all that, Mr. Underwood. I am a better musician because of it.

 

[StingRay85]

Marshall is just a brand name, in no way it resembles the company that existed decades ago. Why bother with this news? They shit on the history and rewrite it in a way that fits their sales talk the best. Nothing personal, strictly business. Good luck to them, the business of making Bluethooth speakers and headphones is probably already significantly larger than the amps they still make. Soon they'll shift to making plugins and IRs.

 

[Maxbrothman]

well if you want a real marshall there is only friedman and ceriatone anyways xD

it's sad but it's a reality since marshall stopped to listen to its players...

lack of master volumes on loud units (while pre phase inverter masters were the solution), no modern moddeling interface, no amp and effects modelling, no regular releases of marshall signature series...

I don't think the Marshall amp department has thought that much about home users and has their focus on live performances and studio recordings. A 20W Marshall demonstrates that a 20W Marshall is 20W too much for home use. 5W Marshall, maybe? DSL1? Marshall + smaller rooms are not a happy match. If you use the global master with a high-end Friedman, you will still not push the air needed to reach those sounds a raging Marshall stack makes. You will likely be adding in IRs into the mix to get there if recording. Some loadboxes react better than others, but low volume is low volume, and pushing air is probably a good half of the equation even before we get to microphone type and placement.

There are Marshall amps with global masters (JVM), and the Jubilee comes close, but I think the emergence of attenuators of better quality puts all this in the hands of the end user. One good attenuator covers all your heads. Mesa, EVH, Bogner, Diezel, the lot.

Marshall crashed out on the Marshall CODE with modeling. They need something here.

 

[Gunner64]

Makes me feel that a Marshall microwave, toaster, coffee maker and crockpot to match the fridge is right around the corner.

 

[10kDA]

Congratulations and good luck, hope it all works out. I have some Marshalls, but TBH they aren't "exactly" what I'm looking for in an amp, but they certainly do the job for me. Nothing in Marshall's current lineup is "exactly" what I want either. But I'm not locked into the brand like the "FORD" "Naw, CHEVY" camps. Nik @ Ceriatone can provide the Marshall-ish amp that checks all the boxes and still sound like a Marshall. The amps that form the baseline for the boo-teek industry will always be the best that came from a production setting. What happens next is anybody's guess.

 

[10kDA]

Makes me feel that a Marshall microwave, toaster, coffee maker and crackpot to match the fridge is right around the corner.

I want to be able to program my Marshall microwave to play a big E7#9 "How Many More Times" ending when my leftovers are finished warming up. And the coffee maker better play the outro from "Sitting On Top Of The World" when it's done doing its thing.

 

[alexmansman]

Noooooo!!!!!!!! That's it, I'm moving over to Gibson at least they keep it real.

I believe the word you're looking for is "Authentic™" 😜

 

[Kutt]

"There also won’t be any immediate changes to how Zound’s headphones and Bluetooth speakers are developed. 'We’ve already been working in close collaboration for the past 12 years,'"

Oh thank God.

 

[Ronquest]

I believe the word you're looking for is "Authentic™" 😜

I was thinking Behringer at first, but I like them too much. LOL