Henry has been pretty clear in pretty much any interview I've seen that he wants to make Gibson into a "lifestyle" company (the comparison to today's Harley-Davidson is a good one) and one that is also embracing modern technology to help bring new (read: amateur) players into music and the brand. Fender, Marshall and others have done the same, all with mixed results. As a marketing professional I can persuasively argue the merits either way (we're good at playing both sides LOL) but as a guitar player I have little to no interest in investing in a modern Gibson guitar. And this is from a guy with a Norlin era LP that is probably the worst piece of wood ever to come out of the factory in the 1970's. As someone else posted, no modern CEO would do it differently.