I thought the "Guitar of the Week" program they did in 2007 was a pretty good idea. 400 guitars with different features than the normal models each week. Not so many that it would hurt too much if one flops, few enough to be considered sought after if it went over well. Not so many it offends the traditionalists, Enough to give the people that want something different something to look forward to. I like the one I got. 2007 GOTW #32 SG Special. Satin Ebony finish, Standard neck with Trapezoid inlays, Ebony board, binding with fret Nibs. Black Chrome hardware all around, The whole guitar is blacked out. Single ply black pickguard, EMG 81 & 85 Pickups. Not too much is standard SG Special. Enough is standard SG Special. They might consider doing something like the GOTW more frequently.