The background of Astoria

Discussion in 'Marshall Amps' started by Username2, Apr 20, 2015.

  1. Username2

    Username2 New Member

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    The Astoria idea was quite simple for Chris George who is the lead for new products for Marshall.

    The idea behind Astoria was to create a modern hand wired range that would compete with the high end and boutique guys in every way, both sonically and visually; it was important this range have its own identity.

    Although Marshall produces higher volume products like DSL, MG etc, Marshall wanted to prove it can still make ‘attention to detail’ products on a high end basis, they are Marshall after all.

    Chris believes that the current HW models still offered are time tested great amps, but still are 50 year old designs and not very practical for modern players. This is certainly not to knock those amps because they’re the ones that made Marshall great! But it's now 2015 and time to move on.

    So, the idea was to take the HW concept, and add some cool features for the modern day guy who wants a practical, versatile, high quality amp. It’s as much a perceptive thing about who Marshall is as a brand, particularly after the last few years.

    Marshall players will notice that Astoria went against the grain of a usual range layout (one amp in different power stages) to have three different amps with a consistent power stage, hoping that there’s something for everyone.

    From the simple one channel amp with headroom that takes pedals in the front really well (Astoria Classic AST1), to the tweaker type amp with boost, body, bright switches etc (Astoria Custom AST2) and the straight two channel amp (Astoria Dual AST3). Each amp truly has its own character and I’m sure people will have fun playing all three and deciding which one they like the most or suits their needs best.

    The power reduction feature makes them even more versatile, and Chris believes Steve and the guys did an amazing job as they’re possibly some of the best amps he has ever played. It was a lot of fun working with him on what was to be Steve's last project with Marshall before he retired., and we had fun along the way.

    Regarding the cosmetics, Chris always knew they we’re never going to please everyone. There’s always the guys who expect Marshall to be black white and gold, then there’s the guys who think our amps always look too similar. Again, it was an identity thing with Astoria, Marshall wanted it to stand apart visually from DSL, JVM or anything else it may be seen with on a shop floor, in a catalogue, online etc. Look at the attention Astoria has already got just on the looks, whether people like them or not.

    Of course, at some point it will be logical for Marshall to offer a black version Chris said, but he wants the range to be establish first so it won’t be anytime soon. Chris believes that the specs and tone alone on the Astoria will be the reason people buy them, just as they do with Divided By Thirteen or Dr Z.

    Chris told me regarding demos, yes they’ll be coming. But it’s important to note that in every official bit of marketing from us, we’ve said this is a*preview at Messe, and the range will be launching officially in summer, probably July, so we’ll be holding back on certain other promo things like demos, adverts etc until nearer the time and when the amps are fully in production and avialable. We didn’t want to go to Messe having nothing to show, so used it as a platform to preview the range.

    *Chris says, "There’s a lot more to come". With Chris at the helm we Marshall players can expect a refresh of products and some great things still to come.
     
    Last edited: Apr 20, 2015
  2. sidvicious

    sidvicious Active Member

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    they look great to me. i'm sure they'll sound fine as well.
     
  3. Wiley Coyote

    Wiley Coyote New Member

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    [​IMG]

    [ame]http://www.youtube.com/watch?v=57I4MTuxh54[/ame]

    [​IMG]
     
  4. indeedido

    indeedido Active Member

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    I dig 'em!
     
  5. CaptainZero

    CaptainZero Well-Known Member

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    I don't care for the look, but it's always about the sound anyway.
     
  6. trobdcso

    trobdcso New Member

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    I just can't stand the way they look.
     
  7. Jaymz E

    Jaymz E Well-Known Member

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    Fugly for sure.
     
  8. Ghostman

    Ghostman Well-Known Member

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    Wiley, holy **** that was funny!!!!
     
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  9. Greatwhitenorth

    Greatwhitenorth Well-Known Member

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    I like them too. I can't wait to hear them. That'll make or break them for me(other than the fact that I won't be able to afford one).
     
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  10. MonstersOfTheMidway

    MonstersOfTheMidway Well-Known Member

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    Ok, so now we know the background behind the Astoria.

    But the ugliness is still too much to ignore/overlook.
     
    Last edited: Apr 21, 2015
    trobdcso and blues_n_cues like this.
  11. jimmyjames

    jimmyjames Well-Known Member

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    They'll be awesome, the uglies always try harder :naughty:
     
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  12. Wiley Coyote

    Wiley Coyote New Member

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    Believe it or not, it was the very first thing that I thought of since I know a guy who owns a Fender Vaporizer combo :naughty:

    With Fender it was the now defunct Pawn Shop series of amps, Marshall's "Miami Vice" color scheme response to the Fender Vaporizer is apparently the Astoria line of Marshall combos. lol
     
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  13. Laces

    Laces Active Member

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    I think they look pretty cool and funky.

    Really interested in hearing some.sound demos although that's as close as I'll ever get to having one.

    Gonna be waaaaaayyyy outta my price range.
     
  14. Blacque Jacque

    Blacque Jacque Well-Known Member

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    My 2c:

    Concept is great, technically I think they have a really great idea.

    Cosmetics -[​IMG]

    But then I'm a die hard black white & gold type guy, maybe the odd custom colour tolex, but the stripes just look naff to me, sorry.

    I wonder if they'd be better off making Astoria rather than just a product line a brand & distancing it from the Marshall name a little ? Kinda like Lexus / Toyota etc, make it a marque in it's own right.
     
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  15. blues_n_cues

    blues_n_cues Well-Known Member VIP Member

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    I'm sorry but pea green will never be rock & roll.
    I would consider a seafoam green one though.:hmm:
     
  16. Msharky67

    Msharky67 Well-Known Member

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    At what price! Yeah I am sure only 2% of us can afford them! Marshall you failed us again and always will!:mad:
     
  17. stalefish

    stalefish Well-Known Member

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    So what, is this like the 8th or 9th thread about the Astoria?
     
  18. Marker

    Marker Well-Known Member

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    Yet you keep checking them.
     
  19. stalefish

    stalefish Well-Known Member

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    Well I have to. I'll have to check my records, but I think I predicted 10 or more in one week.
     
  20. Username2

    Username2 New Member

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