I quit smoking back in college and I never think about it unless my buddy brings me a nice Cuban cigar. I never did cigarettes but Cigars and a pipe were no problem for me to quit. I have gone cold turky off of oxycontin when my insurance was lost and I couldn't afford it. All those things were easy compared to Mountain Dew. I do purchase the natural sugar variants instead of the High Fructose crap though. It kinda makes you wonder if there is something in there that makes it hard to quit.